Sell craft supplies & tools, craft machines, and seasonal décor!

We’re inviting high-volume brands, resellers, and distributors to list products alongside existing Michaels.com assortment.

Why Sell on Marketplace?

Trusted Brand for arts & crafts

Only 15% commission

Multiple Integration Options

Real Help from Real People

Tools to help you succeed

Michaels continues to be the largest specialty retailer for arts & crafts in North America!

How it Works

Sell on Michaels.com

Upload products, set prices, manage orders, and handle returns.

No Commitment

No fees, just a 15% commission plus bi-weekly payouts.

Simple to Use

Easily integrate and set up items via API, partners, or web portal.

Complete the Seller Application for your LLC or corporation.

Grow Your Business

Boost sales with scheduled discounts, sponsored ads, and featured deals.

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Our Marketplace Sellers Love Us!

"We found that posting a product to your website is much easier than most that we have used. 5-stars to Michaels for keeping things simple!"

"The stellar seller support is really top-notch. You don't get this kind of attention at other marketplaces that's for sure!"

- STORE NAME

"Thank you for including us in your awesome launch. So far it's our favorite platform."

- STORE NAME

Don’t Wait. Apply Today!

Grow with Michaels Marketplace

Bring your products to a community of passionate makers and creative shoppers on Michaels.com. Michaels Marketplace invites professional resellers, distributors, and brands to expand their reach by listing art supplies, yarn, beads, frames, classroom essentials, seasonal décor, and more alongside our trusted assortment.

Getting started is simple, with multiple integration options available to suit your needs:

Use our web-based Seller Portal to easily upload SKUs and manage orders
Connect via direct API to sync inventory, listings, and orders with your own systems
Plug into platforms you already use—like Rithum, Linnworks, ShipStation, SellerCloud, or CedCommerce

Whether you’re a growing brand or an established seller, Michaels Marketplace offers the tools and exposure to help boost your business. Start selling today and turn your products into best sellers!

We would love to hear from you!