GOI Collection Towels are made with chlorine-safe special dyes that help create vibrant colors. It will keep its appearance & overall color even after long periods of sunlight or heavy laundering. 100% premium ringspun cotton loops will keep your guest satisfied with the overall softness this collection has to offer. The towels offer superior absorbency and durability for long-lasting use. Plus, the chlorine-safe dyes provide protection against fading, keeping the towels looking new for longer.