Just like our original webbing collars, but with hand embroidered flair on gorgeous velvet! You choose the color and tell us your dog's name, we make your dog this super cool personalized & custom, head turning dog collar! ♥ PLEASE READ ORDERING INSTRUCTIONS BELOW ♥ Enter Personalization right here with your options 2 . OR Use the 'notes' section to provide your dog's name for embroidery. 12 letters maximum! This does NOT include a phone number. ► IMPORTANT: ◄ We recommend including your dog's neck measurement in the 'notes' section, so we can be sure the embroidery isn't covered if the collar is adjusted smaller! For additional embroidery inquiries, use the "Message the Seller" Button before ordering. You may also request a decoration in the 'notes' - we can embroider a heart, star, flower, or dog bone after your dog's name. Embroidery is in white thread by default. We will embroider in the lettering style we think looks best for your dog's name - if you request the name in ALL CAPS, we will embroider in all capital letters. Since each item is handmade and the sizing/placement of your dog's name will vary, we cannot guarantee that the embroidery will be centered on the collar. We generally place the embroidery so it will not be covered if the collar is adjusted to be smaller.