Since 2004 Americas first aromatherapy pet shampoo. WHEN You use Primp-n-Shampoo you: DON'T COMPROMISE ON QUALITY: Because your pets are loving members of your family, show them their value by giving them the best care they deserve. Made with Natural Essential Oils and soft cleaning agents, ingredients to provide the best skin and coat treatment for your best friend. Use a SAFE NON-MEDICATED FORMULA: Using harsh medicated shampoos with chlorhexidine can irritate your pets skin and destroy their fur and lead to shedding. Give them all the same benefits and relief without the hurt or side effects with our concentrated shampoo. TREAT YOUR LOYAL COMPANION: Imagine bath time as play time rather than a chore. Our holistic hypo-allergenic essential oil blend is gentle and safe for all pets and the soothing fragrance calms and relaxes even the most scared or nervous animals including your pony and lamb. GROOM AND DEODORIZES: We love our dogs, even the smelly ones. Our shampoo eliminates most odor while giving you and them an aromatherapy experience. Professional grooming results for your pets coat and skin or horses mane and tail. The powerful natural oils have even helped to eliminate skunk odor. HEAL THE CONDITION NOT SYMPTOM: Pets love our shampoo for its aid in sensitive skin relief. Oatmeal shampoos only treat the surface, but moisturizing and nourishing their skin with essential oils and glycerin aids in relief of the main causes of nearly all skin related conditions.