At Michaels, we care about your privacy concerns, and we strive to be transparent about our practices. This Privacy Statement (“Privacy Statement”) describes the information that Michaels Stores, Inc., its affiliated companies, subsidiaries, and service partners (collectively, “Michaels”) collects about you; how we use and protect this information; and the choices you can make about how we use this information.
This Privacy Statement applies to information, including personal information, collected about you by Michaels. Personal information is information that could reasonably allow you or your household to be identified. Some Michaels sites may contain links to non-Michaels sites. This Privacy Statement does not apply to the practices of those third parties and we are not responsible for the privacy policies of those sites or how data that is collected through those sites is processed as it is subject to their own privacy policies and terms. We recommend you review and understand the privacy policies and security practices of each third-party site you visit before you share information with them.
We may collect information about you from a variety of sources, including:
Michaels retains your information only for as long as necessary to provide requested products or services or as required by applicable law.
Michaels may have collected, and in certain cases, shared, as described below, in the last 12 months the following categories of personal data about you:
We use the information we collect to provide the products and services you request, to tell you about other products and services offered by Michaels, and to manage our sites and services, as follows:
We may use tracking tools to serve you with interest-based advertising and to better understand your behaviors and browsing activities. We permit third parties to gather information through our websites, including for behavioral advertising purposes. You can opt out of online behavioral advertising by going to www.aboutads.info/choices.
Cookies. A cookie is a small file placed on your computer when you visit a site that can be understood by the site that issued the cookie. We use cookies to monitor how our sites are used and to help personalize your online experience. For example, when you register on our sites, we may store a unique code in a cookie on your computer. The next time you come back to the site from that computer, our servers use the cookie to recognize you. We can then use the information you provided when you registered combined with your activities on our sites to provide you advertising and offers of interest. Most browsers automatically accept cookies. Your browser gives you the ability to delete or reject browser cookies. If you block cookies, certain features on our website may not work. We do not store any sensitive personal information about you in the cookie. If you block or delete cookies, not all of the tracking that we have described in this Privacy Statement will stop.
Third-Party Advertising. We allow third parties, including business partners and ad networks, to display advertising on our sites. Some of these companies place a cookie on your computer to recognize your computer each time they send you an online advertisement. This enables them to understand where you, or others who are using your computer, saw their advertisement and deliver ads that they believe are of interest to you. We do not control these companies' use of cookies.
Web Beacons. Web beacons are small bits of code embedded in web pages or in emails. We use web beacons to deliver or communicate with cookies, to count users who have visited a web page, and to understand usage patterns. We also include web beacons in e-mails to learn if messages have been opened, acted on, or forwarded.
Other Technologies. Examples of other technologies we may use to provide better service to you include:
Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. When enabled, the browser may send a signal or other message to web services requesting that they “do not track” the user. Currently, we do not change our practices in response to DNT browser settings. For information about DNT, visit www.allaboutdnt.org.
Depending on applicable data protection and privacy laws, you may be entitled to a variety of legal rights regarding the collection and processing of your information. These rights vary depending on the particular laws of the jurisdiction applicable to you, but may include:
You may exercise any applicable rights as follows:
Once we receive your request, you will receive a confirmation email which may request additional information, including personal information. You will have seven (7) days to respond. Once received, in most cases, Michaels will process your request within 45 days. If more time is needed to respond, Michaels will notify you. You may use an authorized agent to make a request on your behalf.
We give you choices about how we communicate with you.
Electronic and Mobile Communications. We only send you promotional mobile or email messages if you provide us with your contact information and opt in to receive the messages. You can stop receiving promotional mobile and email messages from Michaels by following the instructions provided in any such message you receive. You agree that by opting-in and providing your wireless telephone number to Michaels you’re expressly consenting to receive automated marketing text messages from Michaels to the mobile number provided. Consent is not required to purchase goods or services.
Postal Mail. We may mail you unsolicited offers or product information that we believe is of interest to you. Promotional postal mail may contain opt out instructions, and you can stop receiving promotional postal mail from us by following those instructions.
Access. You can view, correct, or update the personal contact information you provide us by navigating to “My Michaels” and logging in with your username and password.
Our Site provides you the opportunity to opt-in and to opt-out of receiving communications from Michaels. To have your information removed from the Michaels database, please contact us with your request online, by email or by phone as follows:
Online. Visit the “Contact Us” form on our website and submit the completed form.
By email. Send an email to custhelp@michaels.com from your email address of record with a subject line of UNSUBSCRIBE.
Click “Unsubscribe.” Each email we send you contains an “UNSUBSCRIBE” link at the bottom of the email. Open your email, click “UNSUBSCRIBE”, and follow the instructions on the screen to change your communication preferences.
By phone. Call 1-800-MICHAELS and ask to be removed from future mailings.
PLEASE NOTE: If you choose to stop receiving promotional messages from us, we will honor your request. However, we will continue to send you service-related communications with respect to transactions and we may need to keep the transaction information we have collected about you for record keeping, to the extent permitted by law.
Michaels does not sell your personal information and only shares your information with service providers or for specific business purposes, as described below. If you do not want Michaels to share your personal data, as described below, please contact us via one of the methods listed below.
Third-party service providers. We rely on third-party service providers to perform a variety of services on our behalf. In so doing, we may need to share your personal information with them. Please note that we provide our service providers with only the personal information they need to perform their services, and we require that they protect this information and not use it for any other purpose.
For example, we may rely on a service provider to:
Other situations. We may share your personal information:
Aggregated, de-identified, and non-personal information. We may share aggregated information that cannot identify you for general business analysis. For example, we may disclose the number of visitors to Michaels sites or services.
As described in the "Tracking Tools" section above, we use certain analytics services, including Google Analytics, to better understand how customers use our Websites and Apps to improve those technologies and optimize your experience and interactions. Through the use of such services, we may share your personal information; such information is not intended to be used for cross-contextual advertising. If you wish to opt-out of allowing Google to collect analytics information, please visit Google Analytics Opt-Out Browser at: https://tools.google.com/dlpage/gaoptout.
Michaels may administer voluntary loyalty and incentive programs, including Michaels Rewards. By joining these programs, you may receive rewards vouchers and access to personalized specials and offers. See https://www.michaels.com/rewards for additional details and terms and conditions. To enroll and utilize Michaels loyalty programs, you can opt-in on our website or in-store with a Michaels team member. You may opt out of any programs at any time; however, when you opt-out, any accumulated rewards will be deleted and you will no longer have access to benefits. If you re-join later, any deleted incentives will not be reinstated.
Under certain data protection laws, these loyalty programs are considered Financial Incentive Programs. To provide you with incentives, we may collect and use your personal information, which may include your name, phone number, address, characteristics of protected classes (i.e. age/birthdate, gender), purchase history, geolocation data, preferences, characteristics, network data including browser or search history, and other personal information as listed above to identify you and provide access to the program. Michaels incurs expenses related to these programs, which vary depending on your spend and the offers you choose to use, and we make this investment to offer you an enhanced experience. These incentives are reasonably related to the value of the data you provide.
Loyalty program participants may have opportunities to redeem offers for products or services with Michaels partners. Even when the offer is made available to you through a Michaels program, Michaels is not responsible for the terms or fulfillment of the offer or the partner’s products or services.
Michaels Sites (such as Michaels.com, michaelswedding.com, michaelskids.com and aaronbrothers.com) enable users to submit their own content for contests, blogs, videos, the Michaels Maker Community, and other functions. Please remember that any such information you disclose becomes public information and is not covered by this Privacy Statement. You should exercise caution when deciding to disclose your personal, financial, or other information in a submission. User generated content remains the sole responsibility of the person who submitted it; Michaels is not responsible for user generated content. Michaels cannot prevent such information from being used in a manner that may violate this Privacy Statement, the law, or your personal privacy and safety.
We use technical, administrative, and procedural measures to help safeguard your personal information from unauthorized access or use. No such measure is ever 100% effective, and we do not guarantee that your personal and other information will be secure from theft, loss, or unauthorized access or use, and we make no representation as to the reasonableness, efficacy, or appropriateness of the measures we use to safeguard such information. Users are responsible for maintaining the secrecy of their own passwords. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us by contacting us at 1-800-MICHAELS (1-800-642-4235).
Please note that email may not be encrypted and cannot be considered a secure means of transmitting credit card numbers. Michaels will never ask you to submit your credit card information via email.
We believe it is important to provide added protection for children online. We encourage parents and guardians to spend time online with their children to participate in and monitor their online activity.
We do not knowingly collect personal information from children under 13 online.
If you have questions or concerns regarding your privacy, please contact Michaels directly.
We will post changes to this Privacy Statement and update the effective date when this Privacy Statement is updated. The changes will take effect as soon as posted. We encourage you to periodically review this page for the latest information on our privacy practices.
We are committed to world-class service for all of our guests. In compliance with the Americans With Disabilities Act as Amended and other state, local and provincial laws, we provide effective communication with our hearing-impaired customers and assistance for customers with any special need. Please let us know how we can accommodate you!
You agree to receive recurring automated promotional and personalized marketing text (e.g., SMS and MMS) messages (e.g. cart reminders) from Michaels, including text messages that may be sent using an automatic telephone dialing system, to the mobile telephone number you provided when signing up or any other number that you designate. Consent to receive automated marketing text messages is not a condition of any purchase. Message and data rates may apply.
Message frequency will vary. Michaels reserves the right to alter the frequency of messages sent at any time, so as to increase or decrease the total number of sent messages. Michaels also reserves the right to change the short code or phone number from which messages are sent and we will notify you when we do so.
Not all mobile devices or handsets may be supported and our messages may not be deliverable in all areas. Michaels, its service providers and the mobile carriers supported by the program are not liable for delayed or undelivered messages.
You also agree to our Michaels Terms of Use.
Respond to any text received by Michaels by texting the keyword STOP, END, CANCEL, UNSUBSCRIBE or QUIT to cancel. After texting STOP, END, CANCEL, UNSUBSCRIBE or QUIT, you will receive one additional message confirming that your request has been processed. You acknowledge that our text message platform may not recognize and respond to unsubscribe requests that do not include the STOP, END, CANCEL, UNSUBSCRIBE or QUIT keyword commands, and you agree that Michaels and its service providers will have no liability for failing to honor such requests. If you unsubscribe from one of our text message programs, you may continue to receive text messages from Michaels through any other programs you have joined until you separately unsubscribe from those programs.
If you are experiencing any problems, please visit https://support.attentivemobile.com/help/ and submit the form with details about your problem or your request for support, or email support@attentivemobile.com. You can also text the keyword HELP to receive customer care contact information.
This message program is a service of Michaels, located at 3939 W. John Carpenter Freeway, Irving, Texas 75063.